- Graphic Design, Brand Identity, Logotype
Date
10 August, 2016
Client
Swedena AB
Category
Telecom / IT
Location
Gothenburg, Sweden
A telecommunications company in Gothenburg, commissioned us to create a new logotype. The aim was to design a modern, memorable, and versatile logo that reflects their values of innovation, reliability, and connectivity within the Swedish market.
Challenge
The challenge was to create a logotype that effectively conveyed their brand identity in the competitive telecommunications industry, projecting a sense of innovation, reliability, and connectivity while remaining visually appealing and memorable.
Solution
We delivered a modern and clean logotype that incorporates visual elements representing connectivity and technology. The color palette reflects Swedish heritage while conveying professionalism and trustworthiness, creating a memorable and versatile brand mark.
Process
Our process began with researching the telecom industry, analyzing competitors, and understanding their core values. We then developed several logotype concepts, iterating based on client feedback until a final design was approved. The logo was then delivered in various formats for versatile use.
